If you’re in the pawn business or thinking about getting into the business, industry statistics can be hard to come by; especially current ones. PawnMaster has compiled some stats from outside sources we hope will give you more information about the pawn industry.
Build it, and the rest will follow… PawnMaster IGNITE
Having the largest customer base in the industry for many, many years (over 3,000 customers), Data Age / PawnMaster is proud to introduce PawnMaster Ignite. Ignite is the only true cloud based pawn software on the market. Data Age is known for building high quality, easy to use, “bullet proof” products. We have accomplished this by employing sound software development and testing processes. We don’t rush to market to capitalize on buzz words just to line our pockets and position our company, only to eventually get bought out. We have the resources, the firepower and the customer base, which could have seen us release a real cloud product six years ago. Cost, technology, and demand (among other reasons), saw us sit back and wait until the timing was right.
Sales Spotlight: Assumptions
The need to know and understand is very powerful and if you don’t ask I can assure you, you will never know. There are so many lessons to be learned from every sales opportunity no matter what stage of the sales cycle you may be in. Ask direct but very professional questions and you should be met with a response. For the opportunities you are not getting a response back from and you have been spot on with sales execution, stay true to your sales plan of how many attempts you make and then move on. Place the prospect in marketing’s hands and marketing will employ a drip marketing campaign to try to keep the prospect close for future engagements. It all starts with having to know. Needing to know allows you to take the proper steps in helping your client.
Sales Spotlight: I have to know
The need to know and understand is very powerful and if you don’t ask I can assure you, you will never know. There are so many lessons to be learned from every sales opportunity no matter what stage of the sales cycle you may be in. Ask direct but very professional questions and you should be met with a response. For the opportunities you are not getting a response back from and you have been spot on with sales execution, stay true to your sales plan of how many attempts you make and then move on. Place the prospect in marketing’s hands and marketing will employ a drip marketing campaign to try to keep the prospect close for future engagements. It all starts with having to know. Needing to know allows you to take the proper steps in helping your client.
Sales Spotlight: Persuasion
This interesting video goes into the depths of persuasion. If you think about it in our world this video is basically saying:
Sales Spotlight: A Helpful Hand
Not every client will view you as a friend or a trusted advisory. In our world, if you can find 15-20 clients who you consider a business friend and another 15-20 who view you as a trusted advisory, you are way ahead of the game. You do however have to come across to everyone you speak to as helpful and be a “go to person for help” This is vital and it speaks to rapport and proper business fit when working with a prospect or a client. Incorporate your personality with your product , industry knowledge and experience you have had here with other clients when chatting with a new prospect.
Sales Spotlight: Question Based Selling
We have discussed this several times. Some people will call it consultative selling, other solution selling but I call it Question Based Selling (QBC)
Comic Collecting Corner
Like a lot of people of a certain age and generation, I enjoy collecting comic books. I’m not in it to stockpile some trove of issues that may (or may not be) worth money in some distant point in time, I simply enjoy collecting pieces of work from my favorite writers and artists. Half of the fun of accruing comics is hunting for them in the backrooms of thrift stores and swap meets.
Every Loan is a Relationship
Every time a pawn shop writes a loan, a relationship begins. Whether it’s for a new or returning customer, each loan is the start of a relationship with someone who will visit the store over and over, and whose experience will impact the success of the business.
Sales Spotlight: When the lights go on
1- When the lights go on, you have to be you no matter what