Not every client will view you as a friend or a trusted advisory. In our world, if you can find 15-20 clients who you consider a business friend and another 15-20 who view you as a trusted advisory, you are way ahead of the game. You do however have to come across to everyone you speak to as helpful and be a “go to person for help” This is vital and it speaks to rapport and proper business fit when working with a prospect or a client. Incorporate your personality with your product , industry knowledge and experience you have had here with other clients when chatting with a new prospect.
