About Us

OUR SUCCESS STORY

Data Age Business Systems was founded by Tom Streng and Randy Peffly in 1988, as they identified the need for small businesses to have an easy-to-use point-of-sale and inventory management system. The company has since become recognized as a global leader in small business automation, especially in the pawn industry. They also develop management software servicing second-hand, gold, jewelry, cell phone repair and gun industries. Several of these retail markets have special regulations to keep up with, and the need their software to help them stay in compliance without breaking the bank.

Both individual unit and multi-store businesses rely on the software developed by Data Age for its expertise in point-of-sale (POS) technology, loan management, inventory management, scanning and bar coding products, biometrics, risk mitigation, regulatory compliance, and customer relationship management (CRM) systems.

Data Age specializes in data management and operational efficiencies and has built a widespread reputation for technical excellence and customer satisfaction. We are committed to providing the right software systems today, while supporting these products with enhancements, add-ons, and new capabilities for your future success.

OUR Mission

To establish Data Age as a premiere provider of financial transaction software and service solutions while maintaining our commitment to our basic tenets as we grow, we adhere to these

Six Basic Tenets

  1. Apply the highest standards to the development of our products and services.
  2. Deliver world-class customer support to our clients.
  3. Embrace change and diversification as an essential component of doing business.
  4. Develop and leverage satisfying partner relationships while meeting customer needs.
  5. Adapt professionally with respect, accountability, integrity, and commitment to growth.
  6. Recognize and stress the importance of profitability to our future success.

OUR TEAM

Len Summa – Chief Executive Officer

Len joined the Data Age Business Systems, Inc. team in 2012 and currently serves as Chief Executive Officer (CEO). Before becoming Data Age Business Systems’ CEO, Len was Chief Operations Officer (COO) for four years. He has 26 years of experience in executive software solution sales and operational management for both early stage and well-established firms. Prior to his Data Age service, he was the General Manager of global sales and operations at Persystent Software, an industry-leading enterprise recovery software. Len has also served as the Director of North American SMB sales and operations at Learn.com, the preeminent software firm in the learning management space. He has a vast business and entrepreneurial background and was the co-founder of Lou Ferrigno/Fitness Showrooms, a highly successful retail and wholesale chain located throughout the Northeastern United States.

Tom Streng – Chairman of the Board & Co-Founder

Tom Streng, co-founder and Chairman of the Board at Data Age Business Systems, is responsible for working closely with the executive team on growth and investment strategies for the company. Tom has dedicated nearly thirty years to establishing the company as the leading financial transaction software provider. As a pioneer in the industry, Tom’s expertise is second to none when it comes to understanding the needs of the pawn business, as he continues to actively contribute in several aspects of the operation including new product design, development, strategic partnerships, and go-to-market strategies. He has published works throughout industry journals and has a Bachelor’s degree in computer science from Central Michigan University.

Randy Peffly – Executive Vice President & Co-Founder

Randy has served as Executive Vice President of Data Age Business Systems since he co-founded the company in 1988. Randy has been responsible for the successful architecture of the Data Age software products, overseeing design, development, and the overall life-cycle management of all applications. He manages all research and quality assurance functions constantly monitoring standards in the delivery of reliable day-to-day service, the ease-of-use, and scalability of our systems. Randy can be credited with incorporating leading-edge technologies into Data Age applications. Randy has a degree in computer science from Wright State University.

OUR Departments

Sales

The Data Age sales department is staffed by passionate, knowledgeable representatives who will listen to your feedback in order to find the perfect software fit for your business. Our friendly staff is here to help you to the best of their ability; their job is to match you with the exact software solution for your growing business while providing you with personalized, attentive service. Whether you’re looking for add-on modules, business supplies, or are in the market for new software, our representatives are ready to answer any questions you have on Data Age products and services.

Training

Our dedicated team of trainers will not only assist you in the initial set-up of your software, but are available to answer questions and train new staff members you hire for your shop. On-site and remote training options are available for all of our products. Training sessions can be as basic or complex as you want them to be. The goals of Data Age trainers are to educate you on our products to their fullest extent, make your business operations run more smoothly, save you costly errors or problems, shorten your learning curve, and most importantly, give you the tools you need to make money.

Technical Support

Our commitment to our customers does not end with the purchase of Data Age products. When you contact Data Age, you can count on reaching an attentive representative who will approach your issue with patience, knowledge, professionalism, and best of all, you’ll never be overwhelmed with complicated techno-jargon.

Development

All of our programs are conceptually developed from beginning to end by our in-house at the Data Age offices in Clearwater, Florida. From research, to design, all the way through implementation, our development process ensures each of our products is created with our users in mind. Using feedback provided by our customer base, we’re able to build adaptable, intuitive software that grows with you and meets all of your business needs.

Quality Control

Our Quality Control (QC) team is comprised of some of the most knowledgeable members of the Data Age software team. In our agile development environment, our QC team is tasked with constantly testing product releases. This means checking them against requirements, verifying functionality, and validating usability so our products come out of the gates strong and bug-free.

Fulfillment and Supplies

When you place an order with Data Age, our product fulfillment specialists prepare your order and ship it to you directly from our home office. No middleman means you know you’ll receive exactly what you ordered. Our knowledgeable staff are here to assist you whether you’re in the market for business supplies, add-on hardware, or are looking to get started with one of our any of our software systems.

Administration

The executive staff of Data Age understand what it takes to keep a business stable and profitable while maintaining organic, natural growth. Approaching business with a “treat them like family” mentality, our executives are as approachable as they are experienced. Each department works closely together to ensure cohesive results, both internally and externally.

Marketing

Our in-house marketing team produces all forms of communications, both internal and external, for Data Age. Our marketing department’s goal is to create compelling, engaging promotional material that educates and informs our ever-expanding customer base through a number of outlets.