Jewelers Being Bad

| November 23, 2016

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The Right Kind of Wrong

We live in an attention economy. If you can grab people’s attention, you can sell them things. 
 
Want a trick to grab people’s attention? Of course you do! Ready? 
The trick is to do what is least expected. That is it. If people expect something right side up, put it upside down. If people expect to see a beautiful woman wearing jewelry, put a necklace on a dorky guy, or better yet on a poodle. Do the unexpected and you will surprise, delight, and sell.
 

TURN YOUR ADS UPSIDE DOWN
On Black Friday the game Cards Against Humanity raised all their prices! Everyone was expecting lower prices, so instead they raised them for 
one day! They got much more attention, not to mention sales, by doing the unexpected. 
 
 
 
ZIG WHEN THEY TELL YOU TO ZAG. 
Would you have looked at the pretty hand if there was not an ugly one next to it?
 
 
 
 
 
 
DO THE OPPOSITE
Why is this picture of the guys one of my favorites? Because you expect to see girls! Give the unexpected and get noticed, talked about and shopped with.
 
 
 
 
 
 
DOWN-SIDE UP
This ad is fantastic for the same reason. You expect to see two kids on the ground. By doing the unexpected you get people’s attention.
 

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Delivering The Gold Standard of Technical Support

| November 22, 2016

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Since 1988, Data Age has provided world-class technical support and software updates with every product we sell. Our unique support proposition drives down total-cost-of-ownership and sets Data Age/PawnMaster apart from other industry players that charge high hourly rates. We have set ourselves apart from all other competition in our space.

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Business Spotlight: Putting People First

| November 21, 2016

As leaders in our community, if your business, our in your industry, we spend a great deal of time working in and with people.  These people have a profound impact on our livelihoods through the work we do with them or through the products and services we deliver.  In turn, our products and services should also have an impact on your employees, customers and any one you come in contact with.  The great leaders, companies and organizations never lose sight of this ever present focus.  You have to put people first no matter what if you want to be successful as a leader or a business owner.

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Business Spotlight: Leadership

| November 18, 2016

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I am a firm believer that if you own a business or manage a business and you have people depending on you, you are a leader whether you like it or not. Having leadership qualities will transcend into everything you do and will have an impact on people — both at work and outside of work. At times, this impact will be visible but many times it will not be. It does not matter, when people, customers, partners, friends and family depend on you, your leadership always needs to be present. Many of us embrace it and some of us assume it but from a very low-key prospective. I can’t emphasis enough how important it is to help others achieve their goals or solve issues they may be struggling with no matter what the situation may be.

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Help, a Diamond Fell Out of My Ring!

| November 16, 2016
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IS MY RING DEFECTIVE?
 
When selling, jewelers rarely bring up the subject of diamonds falling out. Understandably so! Who wants to think of that when making an emotional purchase? However it happens all the time. You might want to inform your customer so they are prepared if it does happen. The right information 
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Writing Code is the Easy Part

| November 15, 2016

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When I sit down to write a blog about Development, I try to think of something that isn’t going to make people cringe.  Let’s face it, the idea of reading a few paragraphs describing Agile Theory and Program Code workflows isn’t something that have most people on the edge of their seats. However, what I have found is that the process in which we decide on what gets put into these workflows is a better use of your reading time. 

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