Summa’s Sales Spotlight: Go Out on a Limb – Make Them Remember You


No matter what you do, you have to stand out.  As you work with your prospects, leave a lasting impression on them because they will identify you by this. Provide an experience your clients will remember fondly. The goal is for them to look forward to your next call. This is what we call rapport. Rapport is a means to an end. The end result has to be securing trust and belief in your client. Knowing what they are saying to you is honest and real. This will help you validate your sales efforts.


  1. 1.     Be genuine
  2. 2.     Be enthusiastic
  3. 3.     Treat your customers how you would want to be treated
  4. 4.     Get involved
  5. 5.     Ask questions and listen to the answers
  6. 6.     Show gratitude