Build your network up so you can referral sell and referral communicate.  This is very powerful and will help you build a reliable pipeline.  This article touches on two points.

1-      Subject lines for your emails

2-      Referral and reference selling

The e-mail subject line is very true.  Once you hit send you lose control of the communication process.  Having a “hit them between the eyes” subject line is a must.  Let’s discuss a few in tomorrow’s sales meeting

https://blog.hubspot.com/sales/open-worthy-sales-email-subject-lines?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=28601918