Pawn shop owner works to change industry’s image

The world is getting re-familiarized with the Pawn industry as a whole again, thanks in part to several highly successful reality TV shows like Pawn Stars, Hardcore Pawn, and Cajun Pawn Stars. They are bringing a positive light on a once perceived shady industry. Just like Jeff Mercer in the article below, PawnMaster pawn management software, has been changing the way Pawnbrokers do business for over 25 years. We are always finding ways to reinvent ourselves using our 2500 plus customer base to do so. As the industry leader with over 25 years of experience, we rely on our customer feedback to continue to help us improve the way our industry is perceived just like Jeff. 2013 is going to be a very big year for us with many new exciting programs being rolled out that will keep our customers happy and continue setting them apart from the competition. We have been updating our website and features within our software so make sure you check back often or you might miss something.

Pawn shop owner works to change industry’s image
By Mike Elswick [email protected]

Jeff Mercer said his recently opened Cash Capital Pawn will offer patrons traditional Jeff Mercerpawnshop services in a clean, wholesome environment.

“We are not your ordinary pawnshop,” Mercer said. “We are working hard, investing a lot, and are determined to change the image of the pawn shop.”

Mercer said the shop opened in April with the customer in mind — focusing on quality power tools, new and used firearms, televisions, a broad range of electronics, musical instruments, games, DVDs, jewelry and gold and silver.

He said pawn shops are going through a significant change, evolving into a mainstream place for quick loans and often good bargains. As the U.S. economy continues to be sluggish, Mercer said pawn shops are an attractive alternative in obtaining fast loans as well as getting good deals on popular retail items.

Mercer described pawning as when a person brings in one or more items of value for collateral. If the pawn shop is interested in the item, a lending value is placed on it, and if the customer agrees to it, a loan is made.

Pawn loans are easier than at a bank and in most cases the interest rate is lower than a pay day loan, he said.

“One thing that sets us apart from some of the other competition is that we are locally owned and operated — East Texans filling the needs of the community,” he said.

In addition to traditional sales and pawning services, Capital Cash also provides weapon ownership transfer services for a flat fee that includes an FBI background check, he said. The location plans to add new and used police supplies in the future and expand its sporting goods lines, Mercer said.

“We are proud of our collection of firearms, both new and used rifles and pistols,” Mercer said. He has been in the pawn industry for more than seven years and said he is knowledgeable of all types of firearms.

Mercer said the business also has a ramp behind the shop where he can handle large items such as mowers and motorcycles.

What is your pawn shop doing to help improve our industry? Post comments.