Customer Profile: Earl’s Pawn & Jewelry


Rhonda Roebuck, Earl’s Pawn & Jewelry, Mobile, AL

Not long after taking over as manager of Earl’s Pawn & Jewelry, Rhonda Roebuck realized how much time and money was RRoebuck_headshot.jpgbeing spent sending out hard copy pawn notices. After speaking with her PawnMaster account manager, Rhonda decided to implement the Text Messaging module in order to eliminate expensive, ineffective physical notices. Since she has started sending her customers text messages, Rhonda has recorded a 25-30% redemption rate on pawns.

“(Text messaging) is your most economical form of marketing that there is, and you will get it back tenfold with your redemption rates and your layaway payments. I wish we had done it so much sooner. And it has also helped promote our sales. We offer a layaway from the 1st of July through December 24th, and we can send that out in text blasts, that sort of thing. We have a wish list that we’re using, if people want an item that’s not here, we send them a text if it comes in, customer appreciation sales, that sort of thing. It’s just been a major, major milestone for our business and our redemption rate.” Rhonda Roebuck