The word “brand” normally elicits warm fuzzy feelings toward a customer’s favorite shoes, restaurant, or mobile device. “Brand Consistency” on the other hand is typically met with fear by business owners everywhere. Questions like “What is it?”, “Why do I need it?”, and “Am I doing it right?” are very common concerns, and you should be happy to know that achieving brand consistency is not as daunting a task as it may seem.
I was asked for a blog this week to cover 5 things that we, as brokers, do that hurt our business, or at the very least, don’t help.
It seemed pretty straight forward at first, but then I really started to think about it. I used my own experiences and came up with what I thought some of my biggest mistakes were (I made way more than just 5, so it was a challenge to narrow it down!).