Coffee is for customers… not closers. In today’s information supermarket we know as the worldwide web customers can easily fill their shopping carts with one click. They can get their information from companies and more importantly they can get their editorials from the social web. The social media is another outlet for prospects to shop. They will engage a sales person when they are good and ready. Operating on memories of what worked in the past is a sure fire way to lose market share in the now. It is all about customer service and the user experience. It is amazing to see in today’s 2016 market the outdated approaches being used to secure and service business. These ancient ways are more than just outdated they are very offensive and can be very dangerous for a business. Coffee is for customers, listen to them and earn the right to share a cup with them.
