David vs. Goliath: What does a sustainable business model look like?


There are several schools of thought when going to market with software and technology. Many companies pick the market they want to go after. The “upstream” market consists of the larger enterprises and public space. This market, albeit very lucrative, places great strain and demand on a technology company in a host of ways. Specifically, round the clock support, custom development, hyper-specific service level agreements, and of course, special reduced rates. If a technology firm is primarily seeking this kind of business and does not want to scale, the model works-but it is very tedious to sustain. This model can’t sustain the smaller downstream clients because of the lack of resources to succeed at both. Companies who are constantly shifting their focus and toggling from one client model to another are doomed to implode, and the client base on both ends suffer. Not as damaging for the larger customers who may have the resources to go out and build custom software for themselves, but for smaller customers these events can be catastrophic.

Within our industry, many have already experienced some sort of catastrophic event, and these events have steered them to PawnMaster. Our high quality and cutting-edge product, in concert with our world-class customer service, made the change easy. PawnMaster has 3,500+ clients that range in all sizes, from single shops to multi-store enterprises. We never change our focus on the client model, because we want to deliver consistency to all levels of business. We invest heavily in people, tools and resources, and because of this, we can easily maintain exceptional levels of service to our customers.