18 Beyond The Shop: Word Of Mouth

Did you know that 3 out of 4 consumers identify word of mouth as the key influencing factor in making a purchase? That means you need to control the word of mouth advertising in your neighborhood, and how do you do that. Go back to everything we’ve talked about, but most importantly go back to selling the future relationship. When those people leave, they’re going to go describe their experience in your store. Make sure they leave wanted and happy.