We know social media has lots of meanings. You could be talking about Facebook or you could be talking about your own website. But there’s another step to this, its your online reviews, Yelp and Google are the best indicators of what people think about your business. You have to manage those reviews, its an interactive process. Make sure, if there’s a review that not favorable, you contest it and try and get it removed. Remember, that how these people find you. If you are looking for a business you Google it, right. So, as those reviews continue to be positive you move up in the Google searches, what’s the expression “Above The Fold”. If you not on the first page and if they can’t find you, you’re lost. And, as my kids say, if you’re not online, you have flat-lined.