We all have a few Amethyst laying around. Have customers come in for a free gemstone and see traffic soar while you make money on the mounting!
#2 Give a gift to people who have lost their jobs.
Over a hundred jewelers have done this and it has been very good for business!
#3 GIVE HER THE MOON!
What could be a greater gift than giving someone the Moon? It’s a a fun gift and an excellent conversation piece. plus it only
costs you $22!
#1 THE POWER OF THE FREE GIFT
People want the toy more than they want the crackerjacks. They want the fortune more than they want the cookie.
I’ve talked to jewelers where something as simple as a free stuffed animal has driven sales. We all know how much exposure the “free gun with purchase” got. Free stuff gets talked about more than a discount. What is your free gift this holiday season?
#2 THE FOCUS GROUP
Invite your customers to DECIDE what jewelry you buy for your store!
A vendor brings out jewelry and customers talk about, vote, and decide which jewelry is bought for the store. Why is this so great? It empowers the customer! It makes them feel important. Let the customer be the buyer for a day and everybody wins!
#3 CHARITY
DID YOU KNOW: 87% of high-end customers are involved in a charity?
Make yourself a drop-off center for Toys for Tots, cans for a soup kitchen, or even clothes for a shelter. This will get people IN THE DOOR to drop things off.
(Speaking of charity, a portion of every Olympian diamond sold goes to help fight blindness.)
#4 TEACH
You sell the most when you don’t look like you’re selling. Instead of inviting customers to come look at rings, invite them to a diamond class! Every Friday you could teach a class on “How to tell the difference between a real and a imitation diamond”. People would love it. Give people useful information and they will trust and buy from you.
#5 ANIMALS
People love pets. Have a cool fish tank, a friendly dog, or even potbelly pig. People will come in your store just to visit. One jeweler told me she thinks her dog is responsible for 20% of sales! Don’t feel like adopting? Have a benefit for a local animal shelter instead.
