Customer References… Why & When

| July 13, 2016

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In sales or in marketing, it is always better to have someone else do the talking for you in your efforts to position and promote your product or company. Having people similar to your prospective customer you are working with who talk about your product/company is very powerful. Not only will it help your efforts but it is also very helpful for your prospect. Having your prospect get a good feel is a given but alerting your prospect to ask the reference about the process they went through while doing their due diligence is very helpful for the prospect as well. This is sales 101 but is it really that simple?

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Len Summa Named CEO of Data Age Business Systems, the Developers of PawnMaster Software

| July 6, 2016

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Tom Streng, co-founder of Data Age Business Systems, the developers of PawnMaster software, announced today that he will be transitioning into a role as Chairman of the Board. Streng will continue to contribute his 30-plus years of expertise to Data Age on a strategic level.

Len Summa, who has been running day-to-day operations for the last four years was named Chief Executive Officer (CEO) at the world’s most widely used pawn shop software company. (more…)

Who is Securing Your Data?

| June 30, 2016

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When it comes to your business, the data you store and use for reporting is a key element to your success. Unfortunately, this data can also make you a target. Storing usernames and passwords, credit card information, etc., needs to be done with the greatest levels of security and know-how.  Names like “Amazon” and “eBay” instill confidence because they spare no expense to provide the best talent and technology money can buy. For decades they have been an everyday part of your personal and business needs with billions of dollars invested to make sure that your data is not compromised. 

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One Strike and You’re Out

| June 29, 2016

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This industry consist of smart buyers who invest their mindshare on areas of great interest for themselves. What I would call the “quick-fix” and the “now” items that immediately impact them.

In a lot of cases software and technology sit outside of their strike zones. They may not be viewed as a top priority because the pawn broker has so many other things on their plate. In the many calls we have been receiving lately, several have been frantic as fear of the unknown creeps in. (more…)

Colocation and Cloud Computing Demystified

| June 23, 2016

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Over the past two decades, cloud computing, as well as colocation services have become so ubiquitous that many people started interchanging the two concepts. This blog attempts to explain the underlying differences and similarities between these often misused terms.

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Note Taking – The Foundation for Success

| June 22, 2016

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Yes, note taking is the foundation for any sales opportunity but frankly, you can apply this to anything you do. Taking good notes will also help you learn the product and industry better. It will help you retain the information and understand and remember the needs of your customers better. Taking good notes and using the 5 R’s below will also help you make your CRM entries cleaner and more concise. These notes should be used as a tool. Something you refer back to, and find value in. It will help you have better conversations with your customers and prospects. 

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Treat them Like Family

| June 20, 2016

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For many years DataAge has focused on the customer as the sole focal point of our business. Many of our customers have publically stated we “treat them like family”. This is exactly how we feel and of late, there has been a lot of energy around this subject pertaining to the recent upheaval in our space.

The customer is more informed than ever before and is just one click away from finding someone else to service their business. A customer-centric approach to business really is the only way to go about working with your customers. The customer is not interested in all the “slick” buzzwords”. All they know and want to hear is their business is the most important business on the planet. They are right.  (more…)

PawnMaster Extends Technical Support Hours on Weekends

| June 16, 2016

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As the leading pawn shop management software provider, PawnMaster continues to organically grow in usage and popularity because of our decades of stability. We are pleased to be able to extend our office hours to the weekends. This would include the bolstering of our world-class client support teams and our business consulting teams. (more…)