From Custom Programming to Data Conversion, PawnMaster has the RIGHT Solution for You

| August 22, 2017

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Over the years, Data Age has converted over hundreds of pawnbrokers from competitive systems to PawnMaster. Brokers continue to make that change because they really want to focus on one thing… Operating to the basics of their business and not having to worry about the stability of the vendors they select.

When we designed PawnMaster, we set out to build a total pawn shop solution that would give pawnbrokers the tools they needed to operate and grow their business. Over the past 30 years, we’ve improved and enhanced PawnMaster with the input and feedback of thousands of pawnbrokers. (more…)

PawnMaster Shares Plans for Retaining A Customer-Centric Model Throughout Massive Growth Phase

| August 19, 2017

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Data Age Business Systems, the developers of PawnMaster pawn management software, have announced its plan for expansion to a three-tiered customer-centric service model to continue enhancing customer experience as it rapidly increases market share. In preparation to satisfy this massive growth, PawnMaster is promoting Alan Kircher & Brent Nocera to Sales Director positions. (more…)

Bullion and Coin Fraud on the Rise

| August 16, 2017

header-JSmith.pngLately, it seems like stories are popping up every week of pawnbrokers, jewelers, and coin and bullion dealers being victimized by fraudsters. Headlines abound of fake gold and silver bars and high end fake coins being passed off as the genuine article. It is essential that we as pawnbrokers have the right tools and knowledge to combat these growing threats. (more…)

4 Reasons You Should be Using Text Messaging Right Now

| August 15, 2017

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Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module.  The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that 90% of all texts are typically read within 5 minutes of receiving it.  In other words, if you’re not using text to communicate with your customers, you’re a dinosaur.  At least that’s what my kids tell me.

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10 Reasons to Choose PawnMaster

| August 14, 2017

We have as a company for 30 years, taken the high road in our approach when we find ourselves in a competitive situation.  We will let the competition take shots as we let our customers with our industry leading products and our staff demonstrate what we can do for you. 

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Why Didn’t She Buy that Diamond Ring?

| August 9, 2017

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WOW
TH

IS 

 TRICK WILL CLOSE ALMOST ANY SALE
 
 I was selling diamonds on the road, went into a gorgeous store, and asked the owner his secret to success.
 
Edgy, unique way to CLOSE A SALE
HOW TO CLOSE A SALE
 
 He said this, “When I’m showing a guy an engagement ring, and he seems interested I say, “Do you have anything you can bring in as a down payment on this ring? An old X-box or guitar you don’t play maybe, or a dirt bike?” The guys faces light up, I DO have an old guitar! The guys run home and the sale is DONE, CLOSED, WON. The jeweler provided the FEELING of value. He made the customer FEEL good and responsible about the purchase and so he got the sale.
 
 
 Why did that woman leave without buying the necklace
 
How to create a super experience 
 

You deserve a BIG

diamond
 
Cute Video for you to Share with Customers
Cute Video for you to Share with Customers

Funny Proposal video
Funny Proposal video

Why Didn’t She Buy 
That Ring?
 
So why did that woman, who really 
liked that necklace, walk out without 
buying it? Because she HAS a necklace!
 Yes. She likes yours better, but she 
FEELS it would be irresponsible
 to buy another necklace since she
 already has a one.  
 

“Well, what is wrong with having 

lots of necklaces?!” 

In the down economy many people

 came to realize they can be happy 

with less stuff.   

 Why Don’t You Buy 

a New TV?  

 Well, because you have a TV. You feel it would be extravagant or irresponsible to buy a new one when you already have one. But what if you could trade your old TV in for a new one? Then you would FEEL GOOD about getting a better TV. 

 

The car industry figured this out.
Car companies offer great incentives for trade-ins. Consignment clothes stores are thriving. People feel it’s o.k. to buy new clothes if they get rid of old ones.

The goal in sales is to get the customer to FEEL GOOD about what they are buying!

 

If you can help that customer trade in an old necklace, she might be more likely to upgrade to your new one.

 

 

But Aleah, I Already Trade In Gold?
gold 3

Asking for gold does not create the same FEELING. It risks sounding like you’re wanting gold and less about them feeling good. Make sure you convey you are helping them up grade to a better piece of jewelry. Try a promotion where you give $50 off a new watch when you bring in your old watch. When a shopper is looking at a necklace, ask them if they have other necklaces to bring in for trade. You could even offer to consign them for them in your case. Make then feel green, make them feel responsible, make them feel good and you will close more sales! 

 

4 Strategies Used in Marketing Warfare

| August 1, 2017

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Earlier in the year we discussed falling prey to competitors writing fake reviews and trying to take false shots at your business. Let’s expand on this topic because we have received a lot of inquiries regarding this topic and many people wanted more information about and feedback pertaining to it. Marketing is a vital part to bringing your products, your services and your message to the market place. Marketing strategies should be a key part of your business planning and depending on the size of your business should be given a lot of attention. Your marketing efforts need to align to your overall business practice and company goals. It will also convey the message you want to deliver and set the stage for how you want to be perceived in your business.

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5 Helpful Hints for Pawnbrokers – Volume 5

| July 28, 2017

 

 

1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer.  It costs next to nothing, creates an avenue for discussion and virtually guarantees a satisfied customer – even if he/she doesn’t buy anything that trip.  Get the customer’s name/email/cell # and, for PM customers, use the want list feature available, and watch the sales roll in.  That’s a permanent customer. (more…)

Why Choose Employment Practices Liability Insurance?

| July 26, 2017

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From the moment you start the pre-hiring process until the exit interview, you are vulnerable to an employment-related lawsuit. As a result, your business should take a hard look at whether it can afford to defend itself against alleged wrongful employment practices accusations. If not, there is an insurance solution called employment practices liability that protects against wrongful termination, discrimination or sexual harassment suits from your current, prospective or former employees. This coverage applies to Directors, Officers and employees, and can sometimes extend to third party liabilities.

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