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Get your Business Supplies from Data Age — Quality, Convenience, Competitive Prices
When it comes to running any type of business the last thing the owner of a shop wants to worry about is their back-end inventory supplies. Especially when they get the call from a manager, “Hey we’re out of labels, toner” “…or ribbon.” This is usually when the shop owner picks the quick fix, whether it be making a run to their local office supplies store or hopping on the Internet and paying for expedited shipping. Yes, this resolves the issue for a couple of months until the shop runs low again.
Customer Profile: Sun City Coin and Pawn
Kim Mendoza , Sun City Coin and Pawn, California
Kim Mendoza manages multiple Sun City Coin and Pawn shops in Southern California. Kim would spend weeks or, in some
cases, months waiting to get answers about her software from her previous provider, XPawn. Tired of having her questions dodged over and over again, Kim decided it was time to investigate an alternative option. She was looking for a company who would do what they said they were going to do and after researching a number of providers, Kim signed on with PawnMaster. Our staff’s willingness to answer her questions and address her concerns won Kim over and set her mind at ease. (more…)
Ubiquity – Establishing a Dominant Presence
As business owners and executives tasked to grow a business, we should all strive for ubiquity in our business. When your clients need something they should automatically point right at your business as the go to place for them to address their needs. Over the years we have all used phrases like “Xerox this document”, “I need a Kleenex“, “I need to Google this”, and “I am looking to purchase a Polo shirt”. These words are blanket terms in the way they are used but the truth of the matter is they are all brands. World class brands for that matter. These companies become synonymous in their core domains and do things so well they create ubiquity in the market place. Customers may not buy a Polo brand shirt but they say they need a “polo” shirt, which is a sleeved and collared shirt.
What’s Your Favorite PawnMaster Feature? Naomi Walker, Benefits of Modular Software
We asked our employees what their favorite PawnMaster feature is, and why. Here’s what they had to say:
Over 30 years, Data Age has created, sold and supported financial transaction software products for thousands of businesses across the country and globe. During that time, one of the most important lessons we’ve learned is that flexibility, choice and control are critical to our customers when it comes to their software. That’s why we build modular software products that can be added on to our core products like our industry-leading pawn software PawnMaster. (more…)
“The only source of knowledge is experience”
“The only source of knowledge is experience” Albert Einstein
Customer Profile: Monte De Piedad
Omar Anzar, Monte De Piedad, San Diego, CA
Entrepreneur Omar Anzar a PawnMaster customer since 2004 talks about his disappointment with the way other pawn management software vendors operate their business. 
He is the owner of Monte de Piedad, a 13 store pawn shop chain in San Diego, CA. He talks about how PawnMaster’s software is stable and secure. Additionally, with each updated version, PawnMaster continues to evolve with new features, capabilities, and options. (more…)
Why you should consider e-foro after eBay has retired Turbo Lister
As of June 2017, eBay’s Turbo Lister will no longer be available for use. This is now the second listing tool of eBay’s that they have decided to discontinue. Turbo Lister users will have to find another tool to list their inventory items online. PawnMaster has an integrated tool called e-foro that can be used in place of Turbo Lister.
Jewelers Being Bad
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The Right Kind of Wrong We live in an attention economy. If you can grab people’s attention, you can sell them things.
Want a trick to grab people’s attention? Of course you do! Ready?
The trick is to do what is least expected. That is it. If people expect something right side up, put it upside down. If people expect to see a beautiful woman wearing jewelry, put a necklace on a dorky guy, or better yet on a poodle. Do the unexpected and you will surprise, delight, and sell.
TURN YOUR ADS UPSIDE DOWN
On Black Friday the game Cards Against Humanity raised all their prices! Everyone was expecting lower prices, so instead they raised them for
one day! They got much more attention, not to mention sales, by doing the unexpected.
 ZIG WHEN THEY TELL YOU TO ZAG.
Would you have looked at the pretty hand if there was not an ugly one next to it?
 DO THE OPPOSITEWhy is this picture of the guys one of my favorites? Because you expect to see girls! Give the unexpected and get noticed, talked about and shopped with.
 DOWN-SIDE UP
This ad is fantastic for the same reason. You expect to see two kids on the ground. By doing the unexpected you get people’s attention.
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Delivering The Gold Standard of Technical Support
Since 1988, Data Age has provided world-class technical support and software updates with every product we sell. Our unique support proposition drives down total-cost-of-ownership and sets Data Age/PawnMaster apart from other industry players that charge high hourly rates. We have set ourselves apart from all other competition in our space.