We take pride in our marketing efforts here at Data Age and in turn often get the opportunity to answer our customers’ questions about marketing and promotions. Shop owners often want to know how they can go about marketing their business online. We’ve put together a starter’s guide to Social Media Marketing to help you get a leg up when promoting your business online.
You have to have a website, no questions asked. The days of people turning to the Yellow Pages are over. The first place someone is going to go look for you is online, and you need to be visible. A website is a great place to advertise items you have in your store, and with our Storefront module you can turn your shop’s website into another eCommerce channel.
FACEBOOK & SOCIAL MEDIA
You’ve got your website, now you need to make your presence know on across the web. Facebook is the third most visited site in the world, and you know your customers are using it. You can link an Instagram account to your business’s Facebook page to help you get mobile exposure. Start a YouTube channel and post weekly videos of your staff. Your customers like to know what’s going on in your store, so give them a look at what’s happening!
You’ve probably heard the acronym SEO before, but do you know what it means? Search Engine Optimization is a set of parameters that search engines like Google use to rank your website. The better your SEO, the higher your website appears. There are different services you can use to fine-tune your SEO, and even professionals you can hire to polish your sites Search Engine Optimization. Do a little research to find out what will work best for you and your shop.
REVIEWS & TESTIMONIALS
When you go online to look up a product or business, you’re going to look at the reviews. It’s no different for your business. You need to keep an eye on your reviews on Google, Facebook, and Yelp. Do your best to respond to your reviewers, and address any criticism if you experience it. Ask your customers to leave your shop a review in exchange for a free DVD or a discount on their next purchase. Building a good base of positive reviews helps boost your business online even more.