1- When the lights go on, you have to be you no matter what
2- You have to come across in a professional manner
3- You should establish rapport and common ground as you try to mirror your prospect while you identify a communication style that connects with them
4- Value and the “wiifm” What’s In It For me has to be present for the client at all times
http://www.sellingpower.com/content/video/?mid=170/the-art-of-persuasive-speaking
