About Us


Data Age Business Systems was founded by Tom Streng and Randy Peffly in 1988. They identified the need for small businesses, like pawn shops, to have an easy to use point-of-sale and inventory management system. The company has been recognized as a global leader in small business automation, especially in the pawn industry. Data Age also develops management software servicing used goods, precious metals, jewelry, repair, and firearm industries. Several of these markets have special regulations, and they need their software to help them stay in compliance without breaking the bank.

Therefore, both individual and multi-store businesses rely on the software developed by Data Age because of their expertise in point-of-sale (POS) technology. Data Age also excels in loan management, inventory management, scanning and barcoding products, biometrics, risk mitigation, regulatory compliance, and customer relationship management (CRM) systems.

We are committed to providing the right software systems today while supporting these products with enhancements and new capabilities for future success.

OUR Mission

To establish Data Age as a premiere provider of financial transaction software and service solutions, we adhere to these:

Six Basic Tenets

  1. Apply the highest standards to the development of our products and services.
  2. Deliver world-class customer support to our clients.
  3. Embrace change and diversification as an essential component of doing business.
  4. Develop and leverage satisfying partner relationships while meeting customer needs.
  5. Adapt professionally with respect, accountability, integrity, and commitment to growth.
  6. Recognize and stress the importance of profitability to our future success.


Tom Streng – Chief Executive Officer, Chairman of the Board & Co-Founder

Tom Streng, Chief Executive Officer, co-founder and Chairman of the Board at Data Age Business Systems, is responsible for working closely with the executive team on growth and investment strategies for the company. Tom has dedicated nearly thirty years to establishing the company as the leading financial transaction software provider. As a pioneer in the industry, Tom’s expertise is second to none when it comes to understanding the needs of the pawn business, as he continues to actively contribute in several aspects of the operation including new product design, development, strategic partnerships, and go-to-market strategies. He has published works throughout industry journals and has a Bachelor’s degree in computer science from Central Michigan University.

Tom Streng, CEO of Data Age
Randy Peffly

Randy Peffly – Executive Vice President & Co-Founder

Randy has served as Executive Vice President of Data Age Business Systems since he co-founded the company in 1988. Randy has been responsible for the successful architecture of the Data Age software products, overseeing design, development, and the overall life-cycle management of all applications. He manages all research and quality assurance functions constantly monitoring standards in the delivery of reliable day-to-day service, the ease-of-use, and scalability of our systems. Randy can be credited with incorporating leading-edge technologies into Data Age applications. Randy has a degree in computer science from Wright State University.
Data Age Employees

OUR Departments


The Data Age sales department is staffed by passionate and knowledgeable representatives who will listen to your feedback in order to find the perfect software fit for your business. Our friendly staff is here to help you. Their job is to match you with the exact software solution for your growing business while providing you with personalized, attentive service. Whether you’re looking for add-on modules, business supplies, or are in the market for new software, our representatives are ready to answer any questions you have on Data Age products and services.


Our dedicated team of trainers will not only assist you in the initial set-up of your software, but are available to answer questions and train new staff members you hire for your shop. On-site and remote training options are available for all of our products. Training sessions can be as basic or complex as you want them to be. The goals of Data Age trainers are to educate you on our products to their fullest extent, make your business operations run more smoothly, save you costly errors or problems, shorten your learning curve, and most importantly, give you the tools you need to make money.

Technical Support

Data Age’s commitment to our customers does not end with the purchase of Data Age products. When you contact Data Age, you can count on reaching an attentive representative who will approach your issue with patience, knowledge, professionalism, and best of all, you’ll never be overwhelmed with complicated techno-jargon.


We develop our products ourselves at the Data Age offices in Clearwater, Florida. From research and design to implementation, our development process ensures each of our products is created with our users in mind. Using feedback provided by our customer base, we’re able to build adaptable, intuitive software that grows with you and meets all of your business needs.

Quality Control

The Quality Control (QC) team is comprised of some of the most knowledgeable members of the Data Age software team. In our agile development environment, our QC team is tasked with constantly testing product releases. This means checking them against requirements, verifying functionality, and validating usability so our products come out of the gates strong and bug-free.

Fulfillment and Supplies

When you place an order with Data Age, our product fulfillment specialists prepare your order and ship it to you directly from our home office. No middleman means you know you’ll receive exactly what you ordered. Our knowledgeable staff are here to assist you whether you’re in the market for business supplies, add-on hardware, or are looking to get started with one of our any of our software systems.


At Data Age, we understand what it takes to keep a business stable and profitable. We approach business with a “treat them like family” mentality. Our executives are as approachable as they are experienced. Each department works closely together to ensure cohesive results, both internally and externally.


Our marketing team produces all forms of communications, both internal and external, for Data Age. Our marketing department’s goal is to create compelling, engaging promotional material that educates and informs our ever-expanding customer base through a number of outlets.